Once the bits have been published to the public, it is very hard to prevent them from being copying. If you write a book, it will eventually appear on b-ok.org or some other book hosting site. If you create a video, it's only a matter of time before it's on the pirate bay. So if you're a content creator and you do private sales to individuals, eventually one of those individuals leaks the content to the world.
So I suggest a new payment model. A content creator creates a video, and puts up a public address with a target amount of payment to receive (let's say 1 btc)
He then has a script running on a computer
(defparameter *target-payment* 1.0)
(defparameter *crowd-source-address* 1Fx3N5iFPDQxUKhhmDJqCMmi3U8Y7gSncx)
(if (> (get-amount *crowd-source-address*) *target-payment*)
(release-content))
The "community" then has the ability to unlock whatever: a new album, a new videogame, etc by coming together and hitting the target. Perhaps trusted addresses could have a refund system if the target is not hit by a certain time.
It is very important that the content is released on a code trigger running on a server, that will fire as soon as the target address has enough funds and a few block confirmations have occurred. If the users have to wait for the creator to check his address and manually release the product, the system loses a lot of its magic.